Redesign the advertising of MUJI 2009 Campaign-Like Water

Because of the concern of environmental issue, the core value of MUJI is insists use natural materials to produce high-quality, less adornment and functional products and sells products at reasonable prices.

In order to clarify the brand position and build the clear and distinctive image, MUJI have started a series of campaign every year. The tone and voice of promoting advertising remains the same-comfort, clean, peace and clam of mind.

Water is one of vital elements in human life. The core spirit of this campaign symbolizes that MUJI is “like water” which also plays a important role in people lives.

The Concept Drafts